🌀 Building Your Social Media: Turning Followers into a Community
- Becky Betts

- Oct 15
- 2 min read
🌀
Building Your Social Media: Turning Followers into a Community
In today’s world, social media isn’t just an app — it’s your handshake, your digital storefront, and your personal stage. Whether you’re behind the chair or leading from the front of the classroom, your online presence has the power to inspire, educate, and connect.
But here’s the secret: growing on social media isn’t about algorithms — it’s about authentic connection.
🌟 1.
Know Your Message and Your “Why”
Before you post another photo or reel, pause and ask:
What do I want people to feel when they land on my page?
For me, it’s confidence, color, and connection. I want stylists to believe they can create stunning work behind the chair and build a business they’re proud of.
Define your vibe — three words that describe your brand’s heartbeat.
Examples: bold, fearless, real.
Let those words shape your captions, colors, and tone.
📸 2.
Be the Face of Your Brand
Your audience connects with you, not just your work.
Show your smile, your chaos, your travel days, and your “I made it happen” moments. People fall in love with authenticity — not perfection.
Be consistent in your visuals (colors, fonts, and style), and you’ll start to build instant recognition.

💡 3.
Educate, Entertain, Engage
Every post should do at least one of these:
💡 Educate: Share formulas, tips, or “behind the scenes” moments.
😂 Entertain: Jump on trends, make people laugh, be relatable.
💬 Engage: Ask questions, reply to comments, and connect through stories.
Social media isn’t a billboard. It’s a conversation.

💬 4.
Tell Stories — They Sell
The difference between a post that’s seen and a post that’s felt is storytelling.
Tell the “why” behind what you do — the first class you ever taught, the time a client cried happy tears, or the moment you realized your worth.
Your story is your brand.

⏰ 5.
Consistency Beats Perfection
You don’t need to post every day — just consistently. Two or three meaningful posts a week can build a loyal audience faster than 20 rushed ones.
Show up as you, even when you don’t feel 100%. Your people want you — the real, unfiltered version.

🚀 6.
Invest in Your Growth
Once your foundation is strong, start exploring growth:
✨ Collaborate with other creators or brands.
✨ Repurpose your best content across platforms.
✨ Check your analytics — they tell you what your audience loves.
✨ Boost a few top posts to test reach and engagement.
Growth happens when curiosity meets consistency.

💖
Final Thoughts
Be yourself….!!!!!!
Building your social media is really about building trust. Show up, speak your truth, and let your passion shine through every post.
Remember — every brand started with one post, one follower, one story.
Keep going. You’ve got this













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